When Publishers Do Bad Things

It doesn’t happen that often, thankfully, but sometimes publishers do bad things, things that go beyond issues of incompetence or lack of organization. Usually these “bad things” have to do with non-payment of royalties or advances, the cancellation of books for specious reasons, and/or poor or abusive treatment of the author during the editorial or publishing process. (Granted, repeated cancellation of books may just indicate poor initial decision-making on the part of a publisher, but is still an important factor when considering what publisher to go with–assuming you have a choice.)

What are usually not valid excuses for bad behavior?

—Blaming sudden growth for non-payment of monies because of supposed ma-and-pop corner store accounting practices. Most all publishers, large and small, deal with distributors and wholesalers who keep records of books sold. It would be unlikely that any publisher would not have a fairly good idea of book sales for an individual title, no matter how busy they are. Publishers have to communicate with the entities that help them sell their books in order to keep publishing. This requires them to stay in the loop.

—Suggesting communication issues as a generic catch-all reason that absolves particular individuals of responsibility, especially in cases where it is quite clear that those who have been ill-served have been attempting to communicate and simply have been ignored. In this case, the excuse is simply an effort to stave off negative publicity.

—Putting the onus on the individual writers published by the publisher to come to them with any issues or problems related to non-payment.
This suggests a less than proactive approach on the publisher’s part and may simply be a delaying tactic.

Always remember that by the time individual writers are willing to say bad things about a particular publisher, this is usually just the tip of the iceberg, to use a cliche. Very few writers feel comfortable bad-mouthing their publisher, for fear of being seen as difficult. In cases where several writers have spoken out, you can almost always guarantee that many of those who haven’t spoken out also have issues with the publisher.

When considering a publisher, be sure to check with a sampling of writers published by that publisher, to get a sense of how consistent, honest, and fair the publisher is in dealing with writers. From a writer’s point of view, a publisher is only as good as the average experience that can be expected in dealing with them. Every publisher will have highs and lows depending on personalities and issues beyond anyone’s control.

Also remember that indie presses in particular have their eccentricities, and that each press has its strengths and its weaknesses. This is not the same thing as “bad behavior”–these are simply the quirks writers have to deal with, just as the publisher and acquiring editor are agreeing to put up with your quirks, in a sense, and you will have to decide which quirks you don’t mind and which make a publisher unattractive to you.

The Discovery Process: Improving Your Abilities


(Afraid of bears? Maybe you need to throw yourself in a bear pit…and maybe not. Photo by Jeremy Tolbert.)

A few more thoughts about the discovery process, below. I also firmly believe that establishing goals in the right way–strategically and not tactically–will reduce your stress level as a writer and make it clear which things are important and which are not. I deal with setting goals in my book and in Booklife workshops. This fall, you can catch a full-on Booklife workshop in Seattle, a much shorter version in the San Francisco area, or just discuss these topics with me in Asheville.

How can you work on problem areas without being overwhelmed? Make a list of your strengths, your weaknesses, and those gray areas in between—things you’re not terrible at but not great at, either. Even though you’ve presumably had others help you evaluate your strengths and weaknesses to get to this stage, take this list and give it to a couple of friends or colleagues you didn’t include in your original analysis. Ask them if your list is accurate. After you’ve included their feedback, and been totally honest with yourself, do the following:

—Break the Strengths list down into subcategories, rating yourself in each, so you have a better idea of what those strengths mean. Stay aware of your strengths even as you work on your weaknesses and make sure shoring up weaknesses doesn’t negatively affect your strengths.

—Select two items from the Gray Areas list that you think you can easily improve and that would help your writing career. Make sure your short-term and long-term goals include ways to better yourself in these areas.

—Select one item from the Weaknesses list, even if it’s something that also scares you. Add elements to your short-term and long-term goals that give you opportunities to make this weakness a strength, or at least something you’re not bad at anymore.

—Select one item from the Weaknesses list that you don’t want to work on improving. This advice especially applies if something on your list scares you too much. Setting it off to the side is about preserving your mental health. You can always revisit it in the context of success with some other weakness.

Live radio interviews (which now include podcasts) fit into the category of a weakness that scared me to death. The first time I was on, I mumbled and I could hardly breathe. Because I was so nervous, I wound up saying something like “You’re as stupid as I want to be” to the host, which was meant as a joke but came off as insulting and bizarre.

The second time I was on the radio, it went fine. Until the host made a strange comment about whether or not I lived in a cave, which threw me off so much the rest of the interview entered a decaying orbit.

The third time, I got the hiccups from drinking too much coffee. I spent the whole hour making sure the cadence of my speech allowed me to turn from the microphone just as I was about to hiccup. This worked better for the interview portion than for the reading I did afterwards.

What was my particular remedy? I relied on repetition and experimentation. I just kept accepting radio and Internet podcast interview requests. I also experimented with different kinds of preparation. Eventually, the combination of finding the best way to prepare and doing more interviews made me more comfortable with the format. I can’t tell you I’m the best radio interview ever—I still get nervous—but when you hear me on the radio these days you’re
unlikely to say to yourself, “Wow! That guy was horrible.”

As for a gray area that I’ve turned into a strength, public readings fit that category. Unlike radio station show appearances, readings never scared me. However, I didn’t have a good sense of performance so my readings were serviceable but nothing to excite anyone. Over the past few years, I have worked hard to add an element of performance to my readings, along with humorous anecdotes. Part of that growth process meant watching myself
on video giving readings. Another part meant being more careful about my selection of material and how long I read. Now, most people come away from one of my readings entertained, and I generally see comments on blogs afterwards along the lines of “Wow — that guy really put on a good show.”

Not only will you remove stress from your life by confronting some of your weaknesses and gray areas head-on, you’ll also learn a lot in the process. Like anything else in your Public Booklife, you just have to approach it systemically and incrementally.

The Pillars of Your Public Booklife: What Do You Find Most Important?


(Roller derby or the Internet flashing by? Photo by the highly recommended Jeremy Tolbert)

Today, a focus on your Public Booklife, or career, and on Friday, your Private Booklife, or personal creativity, with a book covers post for kicks on Thursday…

More than two thousand years ago, the strategist Sun Tzu wrote that the warrior skilled in indirect warfare is as inexhaustible as Heaven and Earth, as unending as rivers and streams, and passes away only to return like the four seasons. Curiously enough, these classic lines could as easily describe the relationship between you and the Internet, given how quickly a writer must adjust to and take advantage of opportunities. It also reflects the ephemeral quality of the Internet. Because of the vast amount of information and opinion posted every single day, every hour, every minute—supplanting the information posted a minute, an hour, a day before—you need to be fluid and flexible while retaining inner calm and balance.


(Sun Tzu, thinkin’ about book publishing)

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What’s Inside? Getting into the Guts of Booklife

So, what exactly does Booklife include, and why should you care? Below you’ll find a detailed summary of the topics covered in my book.

During launch week, content every day. Tomorrow, the lifecycle of a book. Wednesday, the pillars of your public booklife. Thursday and Friday? Check back and find out.

■ INTRODUCTION
The introduction provides tips on how to use the book, including an admonition to test everything set out in Booklife. It also points out that Booklife is a strategy manual–it is not a text that provides details on how to set up a Facebook account or a blog. Instead, Facebook, blogs, and other new media are discussed in the context of their uses for the modern writer.

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